The "Novareem" brand is the result of extensive research and effort by a Moroccan woman who holds a diploma in hair and beauty from Morocco and another from Canada. With over 12 years of experience, and after extensive research with hair and beauty experts, she sought to create an effective product with an authentic Moroccan touch, combining the bounty of Moroccan and Canadian nature.

The first product is a natural keratin, free of any harmful substances such as formaldehyde, silicone, and parabens. It is made from natural Moroccan oils, such as argan oil, and is enriched with collagen and hair-repairing proteins, providing a safe, natural product that provides comprehensive hair care.